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Moët Hennessy, the Wines & Spirits division of the LVMH group, is organizing the WLSF first edition from June 1 to 2, 2022 in Arles-en-Provence (Bouches-du-Rhône), around an open and participatory agora.
The international scientific community has long been warning about the acceleration of climate and ecological changes. Moët Hennessy, the Wines & Spirits division of the LVMH group, which includes 25 prestigious houses (Dom Pérignon, Cheval des Andes, Veuve Clicquot, etc.), has made the theme of “Living Soils” the main challenge of its sustainable development policy. Wanting to preserve the soil has always been part of the DNA of the Moët Hennessy companies and their founders, as they care about passing on their terroirs and know-how to future generations. To this end, the subsidiary is organizing an open and participatory agora on June 1 and 2 in Arles-en-Provence, for a dynamic sharing of solutions.
The fundamental mission of the World Living Soils Forum? To accelerate the sharing of knowledge that promotes soils protection and regeneration in viticulture. Scientists, researchers, wine industry players and experts from all over the world will exchange ideas on preserving biodiversity, adapting to climate change and minimizing water consumption.
A global place of exchange and mutual benefit
The forum is designed as an open tribune and will give a particular interest to the effective solutions applied in other countries, including other agricultural activities than viticulture. “We need to find new and ambitious concrete solutions to the challenges directly and indirectly linked to soil conservation and regeneration in viticulture” highlights Philippe Schaus, Chairman and CEO of Moët Hennessy, “We want to make this forum a place of global exchange for the entire sector to act quickly and better while relying on a rigorous scientific framework.”
Moët Hennessy has been committed for many years to an environmental and social programme which is expressed through Living Soils Living Together and which, among other things, enables to train winegrowers and farmers in new technologies, to support scientific and academic projects in order to fight soil depletion, to invest in the acquisition of environmentally friendly equipment, and to eliminate herbicides in the vineyards belonging to Veuve Clicquot (2019), Moët & Chandon (2020) and Hennessy (2021). More recently, the division has also created a research center in Champagne dedicated to the evolution of viticultural practices.